Pemanfaatan Trik Fotografi Sederhana Untuk Menghasilkan Foto Instagramable Produk UMKM Jatinegara Kaum

Abstract

Many UMKMs experience difficulties in managing Instagram social media. One of them is taking product photos that will be used as a promotional tool on Instagram. For this reason, technical guidance is needed in producing instagrammable photos of UMKM products. The aim of this research is to explain the use of simple photography tricks to produce instagrammable photos of Jatinegara Kaum UMKM products. The method used is to use participatory methods from MSME participants to demonstrate photo sessions on UMKM products. As a result of this activity, participants from UMKM owners have succeeded in practicing how to photograph their products using cellphones and using study table lamps for lighting if they don't have the budget to make a mini studio. Closeup photos are needed to make consumers more interested in the product. Apart from that, creativity is needed in producing instagrammable photos of UMKM products.